Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.
The data can come from a variety of sources, external or internal, such as suppliers, customers, IoT sensors and more. It can be structured (e.g. retail figures) or unstructured (internet search results).
The amount of data that’s being created and stored on a global level is almost inconceivable, and it just keeps growing. That means there’s even more potential to glean key insights from business information.